By following the paths of many versatile and bestselling writers, you can also try your fortune with books self publishing by collaborating with a couple of freelance professionals or an agency like Maple Publishers.
Unlike the responsibilities traditional publishers shoulder to publish books by following certain steps to promote them, self-publishers have to focus on every detail. When you choose to self-publish your book, you embark on a challenging path that offers complete independence in publishing.
However, in the initial phase, like any other self-publishing author, they have to deal with challenges and failures. Sometimes the content fails to attract buyers. Otherwise, it is the lack of proper branding and promotions that is responsible for not reaching out to the target audiences, resulting in the failure of the venture.
Start with a proper marketing plan along with a consultancy service provider. The journey begins with strategic branding, where a storefront or similar account is created on Amazon, whichever platform you choose to publish your book. Among other places, Amazon’s Kindle Direct Publishing or KDP, is the highest-grossing platform chosen by the top self-publishers to easily upload the eBook or even publish in paperback format and expose it to three million active buyers globally.
When you are seeking to create a strong position as a prominent writer of this era, then, besides publishing the book with the hard work of a self-publishing company, you need to team up with a marketing team, ensuring high-end brand creation and a successful online business by strategically incorporating the myriad promotional services required.
Begin your search process to locate the best marketing agency that will be able to work closely with the self-publishing agency as well, while in the process of establishing your brand via omnichannel marketing and advertising services.
Some tips are shared here to connect with the most reliable internet marketing agency for brand creation and promoting your latest book—
Well-versed in promoting self-published books & branding for authors
As a writer, when you understand the importance of genre and how a few writers can prove their exceptional talent while creating the plot, similarly, you need to hire a marketing agency that is established and well-known for promoting self-published books.
Likewise, the team must also have the calibre to build your brand identity as a self-publishing author. Reality always hits hard like karma when you understand that, because of a lack of proper branding and promotion, many potential writers didn’t bloom as much as they could have. Many books that didn’t hit the bestselling shelves could have had a different fortune with a little push, and it is only possible with organic online marketing, despite physical activities including trailer launch, book reading sessions and book launch.
Promote your book business on Amazon with experienced professionals only
Whether you want to hire the agency to promote your books on Amazon with high-end SEO, SMO, and Amazon listing optimisation, you should check their previous projects before hiring them. To enjoy 100% ROI, you should have sound knowledge about the marketing agency before hiring them.
However, you should keep rooms open for talented trainees or agencies with less experience but with an excellent zeal to achieve their target. The marketing agency should be well-acquainted with the self publishing services that you, as a writer, have purchased from the self-publishing agency to successfully launch the book on Amazon, so that they can utilise certain keywords in their ad campaigning and content promotions to boost their paradigm of acquiring more audiences.
Check reviews
You should be particular about the rates for the internet marketing services. It is a long-term process, and you will need branding gurus to create and maintain your brand name with necessary posts and PPC campaigns before book launches. Thus, make sure they are offering you a nominal charge so that you can pay them according to the contract.
Champion to acquire traffic organically
If you are a prospective client of a well-known marketing agency, do check the current projects they are working on or have already worked on in their portfolios.
Conduct a Face-to-Face meeting before hiring
You need to ask the professional about how they execute the branding or book promotions. Ask them about the digital marketing services that they are relying upon besides SEO, PPC, social media optimisation, email marketing, blurb posting, content promotions, vlogging, review marketing and many more.
To enjoy 100% ROI and an excellent outcome of branding services, visiting the company on your own will make sense. You can agree to a face-to-face meeting with the agency to learn about various things that you could have missed out on while hiring any company randomly. It is the body language, voice, confidence, and behaviour that will be projected by the service providers.
Boost the sales of your newly self-published books among the audiences who already appreciate your previous books or have read your columns or blogs, and this ground is created only with branding.